How an Ottawa Non-Profit Nearly Doubled Digital Fundraising
A national non-profit based in Ottawa needed to increase online donations. Our content strategy and technical SEO improvements nearly doubled their digital fundraising.
PERFORMANCE METRICS
0%
ORGANIC TRAFFIC INCREASE
0%
REVENUE INCREASE
0
PAGE 1 KEYWORDS
9 months
TIMEFRAME
Methodology
Our Approach
Phase 1: Technical Audit & Foundation
We conducted a comprehensive technical SEO audit, identifying critical structural issues affecting crawlability, indexation, and site performance. Core Web Vitals were optimized to achieve green scores across all metrics.
Phase 2: Content Architecture
A data-driven content strategy was developed targeting high-intent keywords specific to the Ottawa non-profit market. Topical authority was built through comprehensive service and educational content.
Phase 3: Local SEO Optimization
Google Business Profile was fully optimized, local citations were built and cleaned, and a review generation strategy was implemented to achieve Map Pack dominance in the Ottawa market.
Phase 4: Authority Building & Scale
A white-hat backlink acquisition strategy was executed, building high-authority links from industry-relevant Canadian publications. Ongoing optimization continued to scale results beyond initial targets.
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