SEO Glossary

A set of specific metrics Google uses to measure user experience, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics directly impact search rankings.

Search Engine Results Page. The page displayed by Google (or other search engines) in response to a search query. SERP features include organic results, paid ads, featured snippets, and local Map Packs.

An incoming hyperlink from one website to another. Backlinks are one of Google's most important ranking factors, serving as 'votes of confidence' from other websites.

A structured data vocabulary (schema.org) added to website code that helps search engines understand the content and context of web pages, enabling rich search results.

The number of pages Google will crawl on your website within a given timeframe. Managing crawl budget ensures your most important pages are indexed efficiently.

Experience, Expertise, Authoritativeness, and Trustworthiness. Google's framework for evaluating content quality, particularly important for YMYL (Your Money or Your Life) topics.

An HTML element that tells search engines which version of a URL is the 'master' copy, preventing duplicate content issues from diluting ranking signals.

The local business listings that appear in Google search results with a map, typically showing the top 3 local businesses for a given search query. Also called the 'Local Pack' or '3-Pack'.

When multiple pages on the same website compete for the same keyword, splitting ranking signals and potentially harming the performance of all competing pages.

The process of optimizing website infrastructure for search engine crawling and indexing. Includes site speed, mobile-friendliness, structured data, security, and crawlability.