THE_PROOF_LAB
Case Studies
28 documented success stories plus 10 SEO strategy examples. Every metric verified. Every result earned through structural SEO — not shortcuts.
See our 10 SEO strategy examples ↓0%
Average Traffic Increase
Across all clients
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Verified Case Studies
Documented results
$0M+
Revenue Generated
For our clients
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Canadian Businesses Served
Since 2007
How a Montreal SaaS Platform 6x'd Organic Signups With Bilingual SEO
A bilingual SaaS platform needed to capture both English and French search markets. We built a dual-language SEO architecture that 6x'd their organic signups.
620%
Traffic Growth
540%
Revenue Growth
234
Page-1 Keywords
14 months
Timeframe
SEO Strategy Examples
How We Would Approach Different Businesses
These ten pages are illustrative strategy examples, not client case studies. They show our thinking on common business challenges and do not report results.
Interior Design
Victoria Interior Design SEO Strategy
How a Victoria design studio could turn a beautiful portfolio into project pages that explain the work and bring in suitable enquiries.
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Plumbing
Nanaimo Plumbing Local SEO Strategy
How a Nanaimo plumbing company could give urgent repairs and planned upgrades their own routes, and measure calls that are genuinely useful.
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Commercial Renovation
Burnaby Commercial Renovation SEO Strategy
How a Burnaby contractor could attract office, retail and tenant-improvement projects instead of unrelated or poorly defined requests.
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Childcare
Surrey Childcare Local SEO Strategy
How a Surrey childcare provider could answer parents' practical questions and make booking a centre tour simple on a phone.
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Transport & Logistics
Richmond Transport and Logistics SEO Strategy
How a Richmond transport company could help business buyers quickly judge whether it can move their shipment, and request a useful quote.
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Dental
Kelowna Dental Website Rebuild SEO Strategy
How a Kelowna dental clinic could redesign its website and make booking easier while protecting the search visibility it has already earned.
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Speech Therapy
Vancouver Speech Therapy SEO Strategy
How a Vancouver speech therapy practice could describe its services in the words families use, and make the first consultation easier to arrange.
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Landscaping
Calgary Landscaping Seasonal SEO Strategy
How a Calgary landscaping company could plan content around the seasons, match enquiries to booking windows and judge results fairly.
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Metal Recycling
Edmonton Metal Recycling Local SEO Strategy
How an Edmonton scrap metal service could separate commercial scrap and vehicle collection into clear enquiry paths that capture what crews need.
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E-Commerce
Toronto E-Commerce SEO Strategy
How a Toronto online retailer could make products easier to find, compare and buy, and measure organic revenue honestly.
Read the strategy exampleHow a Vancouver Law Firm Ranked for 127 High-Value Legal Keywords
How we transformed a mid-size Vancouver law firm's digital presence from page 5 obscurity to page 1 dominance across 127 high-value legal keywords in 8 months.
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Traffic
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Revenue
127
Keywords
How a Toronto E-Commerce Brand Grew Organic Revenue by 680%
A national e-commerce brand struggling with technical SEO debt. We rebuilt their entire search architecture, resulting in a 680% revenue increase from organic traffic.
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Traffic
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Revenue
312
Keywords
How a Calgary Contractor Went From Invisible to Map Pack Dominant
A Calgary contractor invisible on Google. Six months later, they were dominating the Map Pack and booking 3x the leads from organic search alone.
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Traffic
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Revenue
89
Keywords
How a Kelowna Dental Clinic Ranked #1 for 67 Keywords
A Kelowna dental practice competing against 40+ local clinics. Our hyper-local strategy positioned them as the #1 search result for 67 dental keywords.
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Traffic
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Revenue
67
Keywords
How a Surrey Real Estate Team Dominated 200+ Competing Agents Online
A Surrey real estate team needed to differentiate from 200+ competing agents. Our content and local SEO strategy made them the dominant digital presence in Surrey.
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Traffic
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Revenue
156
Keywords
How a Victoria Restaurant Group Grew Reservations 180% With Local SEO
A Victoria restaurant group with 5 locations needed unified local SEO. We optimized each location's digital presence, resulting in a 180% increase in reservation traffic.
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Traffic
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Revenue
45
Keywords
How an Edmonton HVAC Company 4x'd Service Calls Through Urgent SEO
An Edmonton HVAC company was losing emergency search traffic to competitors. Our urgent-keyword strategy recaptured 98 page-1 rankings and 4x'd service calls.
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Traffic
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Revenue
98
Keywords
How an Ottawa Non-Profit Nearly Doubled Digital Fundraising
A national non-profit based in Ottawa needed to increase online donations. Our content strategy and technical SEO improvements nearly doubled their digital fundraising.
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Traffic
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Revenue
78
Keywords
How a Nanaimo Fitness Studio Beat National Gym Chains in Search
A Nanaimo fitness studio competing against national gym chains. Our local SEO strategy positioned them as the top organic result for fitness searches on Vancouver Island.
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Traffic
0%
Revenue
34
Keywords
How a Vancouver Fintech Startup Built YMYL Authority From Scratch
A Vancouver fintech startup needed to build YMYL authority from scratch. Our E-E-A-T focused strategy earned 189 page-1 rankings in the competitive financial space.
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Traffic
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Revenue
189
Keywords
How a Winnipeg Manufacturer Dominated B2B Search Across Western Canada
A Winnipeg manufacturer targeting B2B procurement searches. Our technical content strategy positioned them as the authority in their industrial niche across Western Canada.
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Traffic
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Revenue
56
Keywords
How a Halifax Tourism Operator Grew Peak-Season Traffic by 350%
A Halifax tourism operator needed to capture seasonal search demand. Our pre-season content strategy resulted in 350% more organic traffic during peak booking periods.
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Traffic
0%
Revenue
112
Keywords
How a Brampton Dealership Ranked for 145 Vehicle Keywords in the GTA
A Brampton dealership competing against 50+ GTA auto dealers. Our inventory-focused SEO strategy put them on page 1 for 145 vehicle and service keywords.
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Traffic
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Revenue
145
Keywords
How a Langley Veterinary Hospital Expanded Its Patient Base by 220%
A Langley veterinary hospital needed to attract pet owners from across the Fraser Valley. Our local SEO strategy expanded their patient base by 220% through organic search.
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Traffic
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Revenue
52
Keywords
How a Calgary Cash for Cars Company Tripled Inbound Calls
A Calgary vehicle buying company with competitive pricing and same-day pickup was nearly invisible in local search. We tripled inbound calls through Map Pack optimization and citation building.
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Traffic
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Revenue
38
Keywords
How an Ottawa Towing Company Tripled Emergency Calls
An Ottawa towing operator with fast response times was losing emergency calls to competitors. Focused Map Pack and mobile-first optimization produced a dramatic increase in call volume.
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Traffic
0%
Revenue
29
Keywords
How a Vancouver Roofer Went From Zero to Dominating Local Search
A well-established Vancouver roofing contractor was generating almost no organic leads. Through roofing-type specific content and local authority building, we built dominant search visibility.
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Traffic
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Revenue
64
Keywords
How a Nanaimo Landscaper Built a Year-Round Lead Pipeline
A Nanaimo landscaping company relying on seasonal referrals built a year-round organic lead pipeline through service-specific content and seasonal SEO strategy.
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Traffic
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Revenue
41
Keywords
How a Burnaby Appliance Repair Company Grew Organic Calls
A Burnaby appliance repair company was losing customers to competitors with inferior service but stronger digital presence. Appliance-specific content architecture rebuilt their search visibility.
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Traffic
0%
Revenue
47
Keywords
How a Calgary Pest Control Operator Beat National Franchises
A licensed Calgary pest control operator was being overshadowed by national franchises. Pest-specific content architecture and seasonal SEO strategy secured top local visibility.
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Traffic
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Revenue
53
Keywords
How a Toronto Law Firm Achieved First-Page Google Rankings
A mid-sized Toronto law firm was generating almost no organic search leads. Comprehensive E-E-A-T optimization and practice area content positioned them as one of the most visible firms in the market.
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Traffic
0%
Revenue
88
Keywords
How a Burnaby Chiropractic Clinic Grew New Patient Inquiries
A Burnaby chiropractic clinic with experienced practitioners was struggling to attract new patients. Condition-specific content and E-E-A-T optimization built a consistent organic patient acquisition system.
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Traffic
0%
Revenue
44
Keywords
How a Surrey Eye Clinic Outranked Corporate Chain Competitors
An independent Surrey optometry clinic was being overshadowed by corporate chain competitors. Clinical content depth and E-E-A-T optimization built a digital presence that competed effectively.
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Traffic
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Revenue
36
Keywords
How a Vancouver Daycare Filled Its Waitlist Through Local SEO
A licensed Vancouver daycare with exceptional programming was relying entirely on referrals. Through trust-focused content and local SEO, we filled their waitlist with consistent organic family inquiries.
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Traffic
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Revenue
28
Keywords
How a Halifax Design Studio Went From Invisible to First Page
A Halifax interior design studio with an exceptional portfolio was invisible online. Portfolio case study pages and visual SEO built strong organic visibility and drove qualified new project inquiries.
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Traffic
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Revenue
42
Keywords
How a Victoria Psychic Reader Built a Thriving Online Presence
An established Victoria psychic reader with 15 years of experience was almost entirely invisible online. Thoughtful content strategy and local SEO built a sustainable digital presence.
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Traffic
0%
Revenue
22
Keywords
How a Toronto Bitcoin Exchange Built Search Authority
A Toronto cryptocurrency exchange was nearly invisible online despite competitive rates and strong security. Educational content strategy and trust-signal optimization built substantial organic search authority.
0%
Traffic
0%
Revenue
76
Keywords
WHAT CLIENTS SAY
Behind Every Number Is a Business That Was Unburdened
"Burden Marketing didn't just improve our rankings — they rebuilt our entire digital foundation. Our organic leads increased 340% in 8 months."
Sarah Chen
Managing Partner · Pacific Coast Legal
"We went from invisible on Google to dominating the Map Pack. The ROI has been extraordinary — every dollar we invest comes back tenfold."
James Mitchell
Owner · Mitchell Construction
"The team at Burden Marketing understands healthcare SEO at a structural level. Our patient acquisition from organic search has more than doubled."
Dr. Lisa Park
Practice Owner · Okanagan Family Dental
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