How a Calgary Contractor Went From Invisible to Map Pack Dominant
A Calgary contractor invisible on Google. Six months later, they were dominating the Map Pack and booking 3x the leads from organic search alone.
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ORGANIC TRAFFIC INCREASE
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REVENUE INCREASE
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PAGE 1 KEYWORDS
6 months
TIMEFRAME
Methodology
Our Approach
Phase 1: Technical Audit & Foundation
We conducted a comprehensive technical SEO audit, identifying critical structural issues affecting crawlability, indexation, and site performance. Core Web Vitals were optimized to achieve green scores across all metrics.
Phase 2: Content Architecture
A data-driven content strategy was developed targeting high-intent keywords specific to the Calgary construction market. Topical authority was built through comprehensive service and educational content.
Phase 3: Local SEO Optimization
Google Business Profile was fully optimized, local citations were built and cleaned, and a review generation strategy was implemented to achieve Map Pack dominance in the Calgary market.
Phase 4: Authority Building & Scale
A white-hat backlink acquisition strategy was executed, building high-authority links from industry-relevant Canadian publications. Ongoing optimization continued to scale results beyond initial targets.
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