How an Edmonton HVAC Company 4x'd Service Calls Through Urgent SEO — SEO Case Study | Burden Marketing Canada
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Plumbing & HVAC·Edmonton

How an Edmonton HVAC Company 4x'd Service Calls Through Urgent SEO

An Edmonton HVAC company was losing emergency search traffic to competitors. Our urgent-keyword strategy recaptured 98 page-1 rankings and 4x'd service calls.

PERFORMANCE METRICS

0%

ORGANIC TRAFFIC INCREASE

0%

REVENUE INCREASE

0

PAGE 1 KEYWORDS

7 months

TIMEFRAME

Methodology

Our Approach

Phase 1: Technical Audit & Foundation

We conducted a comprehensive technical SEO audit, identifying critical structural issues affecting crawlability, indexation, and site performance. Core Web Vitals were optimized to achieve green scores across all metrics.

Phase 2: Content Architecture

A data-driven content strategy was developed targeting high-intent keywords specific to the Edmonton plumbing & hvac market. Topical authority was built through comprehensive service and educational content.

Phase 3: Local SEO Optimization

Google Business Profile was fully optimized, local citations were built and cleaned, and a review generation strategy was implemented to achieve Map Pack dominance in the Edmonton market.

Phase 4: Authority Building & Scale

A white-hat backlink acquisition strategy was executed, building high-authority links from industry-relevant Canadian publications. Ongoing optimization continued to scale results beyond initial targets.

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