How an Edmonton HVAC Company 4x'd Service Calls Through Urgent SEO
An Edmonton HVAC company was losing emergency search traffic to competitors. Our urgent-keyword strategy recaptured 98 page-1 rankings and 4x'd service calls.
PERFORMANCE METRICS
0%
ORGANIC TRAFFIC INCREASE
0%
REVENUE INCREASE
0
PAGE 1 KEYWORDS
7 months
TIMEFRAME
Methodology
Our Approach
Phase 1: Technical Audit & Foundation
We conducted a comprehensive technical SEO audit, identifying critical structural issues affecting crawlability, indexation, and site performance. Core Web Vitals were optimized to achieve green scores across all metrics.
Phase 2: Content Architecture
A data-driven content strategy was developed targeting high-intent keywords specific to the Edmonton plumbing & hvac market. Topical authority was built through comprehensive service and educational content.
Phase 3: Local SEO Optimization
Google Business Profile was fully optimized, local citations were built and cleaned, and a review generation strategy was implemented to achieve Map Pack dominance in the Edmonton market.
Phase 4: Authority Building & Scale
A white-hat backlink acquisition strategy was executed, building high-authority links from industry-relevant Canadian publications. Ongoing optimization continued to scale results beyond initial targets.
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