Burnaby Dental Clinic: Competing With Vancouver — and Winning
A structural rebuild that gave a Burnaby clinic the search authority to outrank larger Vancouver competitors.
KEY RESULTS
189%
Increase in organic new patient inquiries
5 months post-launch
Page 1
Rankings for 12 target Burnaby keywords
Month 3
3×
Google Maps visibility increase
Burnaby & New Westminster
44%
Reduction in cost-per-new-patient
vs. paid advertising baseline
THE CHALLENGE
Buried Behind Vancouver Brands Despite Being 10 Minutes Away
A well-reviewed dental clinic in Burnaby's Metrotown corridor was consistently losing new patient searches to Vancouver clinics that appeared first, despite the Burnaby clinic having better reviews and a longer track record. Their site was technically weak, lacked local content depth, and wasn't structured for the specific search intent of patients in Burnaby, New Westminster, and surrounding communities.
SPECIFIC PROBLEMS IDENTIFIED
BEFORE / AFTER
Drag to compare
THE SOLUTION
Local Authority Architecture That Outranked the Vancouver Gravity
We rebuilt the site's content architecture with Burnaby-specific local signals, restructured service pages with FAQ content optimized for featured snippets, cleaned up citation inconsistencies across 40+ directories, and built neighbourhood-level landing pages for Metrotown, Brentwood, and Edmonds.
Citation Cleanup & GBP Overhaul
Full citation audit across 40+ directories, NAP consistency fixes, and complete Google Business Profile rebuild with category optimization and photo strategy.
Service Page Restructure
Each core service page rebuilt with local keyword targeting, FAQ schema, and structured content that earns Google's People Also Ask placements.
Neighbourhood Landing Pages
Dedicated, indexable pages for Metrotown, Brentwood, Edmonds, and New Westminster capturing hyper-local patient search intent.
Technical SEO Foundation
Site speed, mobile performance, schema markup, and internal linking rebuilt from scratch to eliminate the technical gaps holding rankings back.
Review & Trust Signal Strategy
Structured review acquisition process and trust signal placement that converted existing review volume into visible ranking authority.
MEASURABLE RESULTS
What Changed — and By How Much
189%
Increase in organic new patient inquiries
5 months post-launch
Page 1
Rankings for 12 target Burnaby keywords
Month 3
3×
Google Maps visibility increase
Burnaby & New Westminster
44%
Reduction in cost-per-new-patient
vs. paid advertising baseline
CLIENT VOICE
"We had better reviews than most of the clinics ranking above us. The rebuild fixed the structural gap — and within three months we were outranking Vancouver clinics that had been there for years."
Kevin L.
Practice Owner, Burnaby BC
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Ready for Results Like These in Burnaby?
Every rebuild starts with a free audit. We'll show you exactly what's holding your Burnaby website back — and what a clear path forward looks like.