Nanaimo General Contractor: Regional Authority From Parksville to Ladysmith
A rebuild that turned a local Nanaimo contractor into the most visible trades business across central Vancouver Island.
KEY RESULTS
287%
Increase in inbound inquiries
12 months post-launch
#1–3
Rankings for core Nanaimo contractor queries
Month 5
6 communities
Now generating search leads from
vs. 0 previously
40%
Of new projects now from organic search
Year 1
THE CHALLENGE
11 Years of Reputation, Zero Online Visibility
A Nanaimo general contractor with 11 years of operating history and excellent word-of-mouth referrals was generating almost no inbound leads from search. Their site was a 5-page template with no local signals, no service depth, and a Google Business Profile set up in 2017 and never updated. Meanwhile, newer competitors with better digital infrastructure were capturing the regional search demand that the established contractor had earned but couldn't access.
SPECIFIC PROBLEMS IDENTIFIED
BEFORE / AFTER
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THE SOLUTION
Structural SEO and Regional Content That Captured the Full Island Catchment
We rebuilt the entire digital presence — starting with a complete Google Business Profile overhaul, progressing through a full site rebuild with service-level and location-level content, and finishing with citation cleanup and a regional content strategy targeting communities across the central Island catchment.
GBP & Maps Overhaul
Complete Google Business Profile rebuild: service categories, service area definition, photo strategy, Q&A seeding, and review acquisition process.
Service Page Architecture
Individual pages for each core service (renovations, roofing, foundations, additions) with local intent targeting and FAQ structured data.
Regional Location Content
Dedicated service-area pages targeting Parksville, Ladysmith, Lantzville, Qualicum Beach, and Cedar — capturing the full central Island catchment.
Technical Site Rebuild
Full site rebuild on a fast, mobile-first foundation with proper schema, internal linking, and crawlability optimized for Google and AI search.
AI-Ready Content Structure
FAQ and service content structured to earn citations in ChatGPT and Google AI Overviews for trades queries across central Vancouver Island.
MEASURABLE RESULTS
What Changed — and By How Much
287%
Increase in inbound inquiries
12 months post-launch
#1–3
Rankings for core Nanaimo contractor queries
Month 5
6 communities
Now generating search leads from
vs. 0 previously
40%
Of new projects now from organic search
Year 1
CLIENT VOICE
"I had a website and a GBP for years and got nothing from either. Burden fixed what was actually wrong and within six weeks the calls started coming from Parksville, Ladysmith — areas I'd never reached before. I don't know why I waited so long."
Trevor M.
Owner, Nanaimo BC
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Ready for Results Like These in Nanaimo?
Every rebuild starts with a free audit. We'll show you exactly what's holding your Nanaimo website back — and what a clear path forward looks like.